A multi-generational family business, Larsen Marine provides boater sales, service and storage in a massive marina in Waukegan, IL on the western shore of Lake Michigan. Graphic designer Paul Uhl sought to create a state-of-the-art interactive and informative web presence for the business’s new web site. With years in the print publishing business, Paul created a highly detailed set of flat designs in Adobe Photoshop and InDesign that needed to be translated, pixel-perfect, to a new CMS framework. With our years of experience in working with print designers designing for the web, we translated Paul’s designs into a highly customized Joomla! install, preserving all original design specifications, leaving nothing to “That’s good enough.” The site holds within it a custom billing system, allowing customers to pay storage and repair invoices online.
With the new Joomla! site, Larsen Marine’s Marketing Department has been able to update and customize content directly targeted to their seasonal sales goals and customer outreach efforts.
Alan Kimrey also shot a good portion of the Larsen-specific photography on the new site.